B. Super imagines a world where participants can feel “equipped” for speaking out. Taking the form of a tongue-in-cheek utility belt, the product provides of a variety of tools that “allow you to hope for the best, yet be equipped for the worst.” Designers Damon Ahola and Richard Clarkson became intrigued with the trope of the iconic superhero, along with the personality and styling elements of street culture and the underground world of skateboarding.
Each of the B. Super system elements can aid the protester with a specific task; some serious, others ironic. The respirator mask “Breath,” for example, helps protesters survive airborne toxins, while “Relieve”—a lemon juice dispenser—is used to allay the sting of pepper spray in the eyes. To elude authorities, “disguise” is a fake mustache kit at the ready, while “Hide” provides a larger mask to protect the protester’s identity. “Declare” provides a pull-out marker board for ad hoc signage, and “Repair”—a duct tape dispenser—rounds the lineup for all manner of jerry-rigging.
For product packaging, Ahola and Clarkson designed a set of premium brown paper bags featuring large graphic icons and minimal text. A strip of color at the bottom of each bag indicates the color of the product within, and a freestanding point of sale display presents the product line as a serious yet playful brand. The B. Super product line is targeted at fashion-forward shops such as Opening Ceremony in New York City, as well as in premium skateboard shops like Homage Brooklyn.